— PROJECT NAME
Profiles, A new reading platform
— ROLE
Art Direction
Graphic Design
Branding
— DELIVERABLE
Online platform concept
Profiles is an online library concept designed for teenagers who are not fond of reading. Each book in the library can be discovered through three different pathways: the hero type, the story’s environment, and the reader’s mood.
The hero’s identity is the core element of this concept, with book synopses presented from the hero’s perspective. To further engage readers, each book features its own video trailer, creating an immersive experience with compelling content designed to attract and inspire young audiences.
HERO TYPE
The reader will have access to multiple personality types and cumulate them to find the perfect character you want to get to know
Search books by hero types
BOOK SELECTION MECHANIC
You can select a book in 3 different ways: Your mood of the type of hero, the environment and the mood your are in. Example tired, easier content
Search a book by environment
Library
Website landing page
