Omnicom website redesign
— PROJECT NAME
Omnicom website refresh
— ROLE
Website design
UX-UI design
— DELIVERABLE
Responsive website
Omnicom Commerce approached us for a website redesign that would reflect their updated brand identity. Following a thorough review of the new branding, it became clear that the website needed to visually and functionally align with this refreshed direction.
To support this, I conducted in-depth creative research, exploring WordPress templates with distinctive layouts and interactive features that could effectively convey the new identity.
Additionally, I looked to incorporate subtle 3D elements to introduce depth and elevate the overall digital experience.
Website design research
Visual concept research.
Evolution of the design
Design route chosen improvement
Before
- The homepage is very dark
- Harsh lines separating sections
- Content not evenly distributed
After
- The colours are more nuanced
- Seamless navigation through the page
- The design is more responsive
Interactivity
I incorporated elements of the new logo and visually integrated the three companies within the Omnicom network to create a cohesive identity.
To enhance the user experience, I also introduced interactive background elements that add depth and visual interest to the site.
Desktop Design
Mobile Design
