— PROJECT NAME
Neeps & Tartines
— ROLE
Branding Animation
— DELIVERABLE
App, videos, Mock-ups
Neeps & Tartines is a fictional brand inspired by two passionate bakers with a love for their craft. The name is a playful twist on the Scottish classic “Neeps and Tatties,” while mixing in the French word tartines, symbolising a fusion of two culinary cultures — Scotland and France.
The branding embraces a lively, whimsical spirit that reflects the joy and creativity of baking. It blends two illustration styles: one modern and quirky, the other more realistic to both capture the personality of the brand and show off the tasty treats you can order through the app.