Maxime Lucet Portfolio

— PROJECT NAME

Neeps & Tartines


— ROLE

Branding Animation


— DELIVERABLE

App, videos, Mock-ups


Neeps & Tartines is a fictional brand inspired by two passionate bakers with a love for their craft. The name is a playful twist on the Scottish classic “Neeps and Tatties,” while mixing in the French word tartines, symbolising a fusion of two culinary cultures — Scotland and France.


The branding embraces a lively, whimsical spirit that reflects the joy and creativity of baking. It blends two illustration styles: one modern and quirky, the other more realistic to both capture the personality of the brand and show off the tasty treats you can order through the app.


The wee Bakery

The App

Branding