Maxime Lucet Portfolio

— PROJECT NAME

South and City College Birmingham Summer campaign and website refresh


— ROLE

Art Direction

UX design

Responsive design

Photography

Video


— DELIVERABLES

Photoshoot

Website

Key visuals

Static and video social posts

South and City College Birmingham is a vocational institution providing part-time, full-time, and apprenticeship courses, ranging from level 1 to higher education, across various subjects.


The brief provided to us had two primary objectives:

The first was to create a summer campaign to promote the college.


The second was to redesign the existing website, particularly focusing on improving the user experience for navigating the diverse courses offered by SCCB. We needed to analyse the entire structure to develop the best filtering system for a seamless user experience.


THE SUMMER CAMPAIGN

Key visuals and posters

Summer campaign poster series: We created a series of posters that capture candid moments, authentically representing the target audience. Each poster showcases real-life scenarios and interactions, reflecting the diverse and dynamic experiences of the students. The aim is to connect with prospective students by presenting relatable and inspiring images that resonate with their aspirations and everyday lives.



LOCK-UP RESEARCH

STORYBOARD

Summer campaign video

We are following the lie of a student from home to school. She introduces the viewer to all her classes and her friends classes. We wanted to create an immersive experience.


The client however decided to go for a more dynamic story.

Final Video

Summer campaign video

WEBSITE DESIGN

Research

Option 1

Option 2

WIREFRAMES

FINAL DESIGN

MOBILE DESIGN