— JOHNSTONE'S

The people's paint

— ROLE

Art direction

Graphic design

— DELIVERABLES

Key visuals

Johnestone’s is a leading destination for professional painters and decorators across the UK. They wanted to drive more engagement on their website. We set up a competition to spark interest. The campaign message was to appeal to the individual on a personal level.

We developed a photo series showcasing individuals with strong personalities, using their homes as a means of self-expression.